Title: Search for New Physics in Rare B Decays


The study of CP violation at the B factories allows us to perform quantitative tests of the CP sector of the Standard Model. Accurate measurements of the sides and angles of the Unitarity Triangle determine the parameters rho and eta of the theory, while redundant measurements of the same quantities allow us to probe physics Beyond the Standard Model.

The recent measurements of the B_s mixing frequency at the Tevatron have dramatically improved our knowledge of |V_td/V_ts|, the right side of the Unitarity Triangle. This opens up a new opportunity for probing New Physics through an independent determination of the same quantity. In this talk, I will discuss how such a measurement can be made using rare B decays, and show our recent results.